These days email newsletters and offers are still the best means of reaching your target audience. Conversion rates as compared to other marketing tools such as social media ads are still considerably better.
So it may come as something of a shock to learn that the email templates used to deliver your latest glossy offer or fantastic latest news still use very antiquated technologies to render your design.
Lately, I have been using the popular e-commerce platform OpenCart to develop a clients web store. I love using the platform as it’s very easy for a seasoned developer to become familiar with its MVC approach.
During recent years, and by recent I mean the last five to ten years, I have played witness and been involved in many debates as to whether agencies should embrace and off the shelf CMS such as WordPress